Yup. IWNet, that direct port of X-Box Live to the PC, sure stopped software piracy.
Call of Duty: Modern Warfare 2 broke records this year as the biggest ever entertainment launch in history. With 4.7 million units sold in the US and UK during the first 24 hours, it pulled in revenues totaling $310 million.
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With 4.1 million unauthorized downloads of the PC version alone, the game more than doubles the achievement of last year’s ‘winner‘ Spore. Modern Warfare 2 leads both the PC and Xbox 360 lists, by a landslide.
IGN’s response to the news?
Provided these numbers are indeed accurate, Activision has potentially lost more than $245 million in sales on the PC version alone.
We all know this is a line of bullshit. “Every download is a lost sale, costing the industry 874 kajillion dollars”, blah blah. Game publishers would love for societies to agree with this logic. So I have a question I’d like to put forward. Let’s tout some erroneous methodology and treat every download as though it was a lost sale.
On November 11th, VGChartz dropped jaws by estimating seven million copies of Modern Warfare 2 were sold in the twenty-four hours after its release. The site also estimated twelve percent of these sales were on the personal computer. (Despite the NPD’s recent tally, 840,000 units on day one sounds plausible. “[N]early 170,000 units at retail for Windows PC [in the United States for November]” is consistent with both the popularity of digital distribution and regional sales breakdowns.
So let’s look at the six-week sales total: To date, the Playstation 3 and X-Box 360 versions of Modern Warfare 2 have combined for 13.11 million units sold. If PC sales still represent twelve percent of the total, then Modern Warfare 2 has sold 1.79 million units on the personal computer.
Now, assume TorrentFreak’s piracy numbers are accurate. The Playstation 3 lived another year without a marriage to illicit downloads. Meanwhile, Modern Warfare 2 was downloaded 4.1 million times for the PC and 910,000 times for the X-Box 360 version. So I dare ask: Treating these downloads as “people who would have bought the game if it wasn’t for those meddling pirate Swedes”, how does the size of our user bases pan out?

So by the definition and economic ramifications of piracy as propagated by anti-piracy groups, please explain to me how the personal computer is a niche genre with a small userbase.
Happy New Year.