In the midst of Prohibition, the political humorist Will Rogers noted that “[t]he South is dry and will vote dry…[t]hat is, everybody sober enough to stagger to the polls will.” That old hypocrisy now has a new enemy, as rookie game producer JV Games assures you their beer pong game has nothing to do with alcohol. Their WiiWare title “Frat Party Games – Pong Toss” merited enough criticism to coax developers into scrapping the alcohol references. However, the game’s new-found Teen rating earned concern from parents, worried the game may encourage their teenage snowflakes to start drinking. It’s bad enough the moralists will get their week with the mic, it’s even worse they won’t attack the real problem: another horrible game using bad press to generate sales.
This is the story: the Attorney General of Connecicut accuses the ESRB of being “under the influence” when they gave Pong Toss its rating. Patricia Vance, the President of the ESRB, replies with politically-correct bullshit about the game involving “nothing more than tossing pingpong balls into plastic cups”. And Jag Jeager, the ever-ironically-named V.P. of JV Games, defends the product by stating “it’s not about alcohol, but rather the growing sport developed around beer pong”, the popular college drinking game. GamePolitics details the situation, one that will become infected with the same parasites that claimed Grand Theft Auto IV encouraged drinking, even though the gameplay shows the exact opposite.
What’s the first reason for learning history? Surprise, the shit repeats itself! In 1983, Bally Midway released a bartending-themed arcade game by the name of Tapper. Using Budweiser product placement, George Gomez of Midway stated the company’s goal was to get the game into Budweiser bars. If a third of them bought in, their game would have the commercial reach of Pac-Man or Asteroids. Take a guess what happened:
“Unfortunately, the beer-themed game that was supposed to be placed only in bars soon found its way into the mainstream arcades. Parents were not happy about having their kids exposed to alcohol advertising, a public outcry ensued, and soon the game was stripped of all Budweiser references and renamed into a more innocuous Root Beer Tapper.” (43)
If bad games sell more copies in the wake of controversy, this game needs to stay away from the Wii. The mass media is granting free marketing to a consumer base known for its casual nature, i.e. they’ll be dumb enough to buy it. Vance correctly noted that “[i]ronically, this is likely to result in more rather than less consumers being drawn to this game, particularly those very minors all of us seek to protect.”
Please do not buy this game. At its budget tag of ten dollars, “Pong Toss” should only exist to remind people that Mario 64 and Super Metroid can be downloaded from the Virtual Console for a cheaper price. Unfortunately, she’ll be a high-selling scapegoat for a nation of parents that can’t do their job.