RetroActivision Pricing
Chuckles abound. By pricing Starcraft II ten dollars above the norm, Blizzard pulled a Bobby Kotick and sold the fuck out. Or something.

If you’re upset games are becoming more expensive because the industry is jerking to the joys of its own production values, fine. That price points are being determined by suits instead of production costs? Whatever. This is addressed to the crowd that thinks Activision was behind it: You’re fucking idiots.
What can a July of 2002 GameSpot sales rundown teach us about Blizzard’s pricing history?

You mean what was then the most anticipated PC game of all-time was priced at sixty dollars? And Activision had nothing to do with it? Gamers have no fucking clue what they’re talking about it? Unprecedented!
Gamers perplex me. I’ve worked jobs where people couldn’t make ends meet because life’s necessities skeet on their checkbook. “Necessities” such as getting their dog’s teeth cleaned, and eight-hundred-dollar rims. So it’s amusing that ten dollars can prove such a breaking point for a medium prided on bang for the buck.
But if you’re that concerned about an impending price war, let me explain something to you: Why do athletes get paid so much? As an example, the National Football League and National Basketball Association employ revenue sharing as part Collective Bargaining Agreements with their players. This ensures the athletes receive a percentage of all revenue (through television contracts, ticket sales, etc.) as part of their salaries. In other words, the salaries fans bitch about are a reflection of what they spend on the product.
In other words, the sixty-dollar price tag you bitch about is a direct reflection of what you will end up spending. If you want to be a defender of the free market, don’t buy the damn game. And while you’re at it, you can man up and not play it at all. But you already made up your mind on this one. Let me know what name you’re using when Starcraft II comes out.
Addendum: Yeah, I didn’t write anything for a week. I was sick. Sue me.
Saturday, April 10th, 2010








